{"id":43399,"date":"2018-09-13T09:51:21","date_gmt":"2018-09-13T09:51:21","guid":{"rendered":"https:\/\/cezannehr.com\/hr-blog\/2018\/09\/easy-ways-to-improve-recruitment\/"},"modified":"2020-06-12T15:21:12","modified_gmt":"2020-06-12T15:21:12","slug":"easy-ways-to-improve-recruitment","status":"publish","type":"post","link":"https:\/\/cezannehr.com\/pt\/hr-blog\/2018\/09\/easy-ways-to-improve-recruitment\/","title":{"rendered":"Easy ways to improve recruitment (and why you need to care)"},"content":{"rendered":"<p>As a recent graduate, I\u2019m no stranger to the process of job hunting.<\/p>\n<p>Scrolling endlessly through online job boards, spending hours writing cover letters and CVs, tailoring them to each individual job spec and then spell checking again and again (and again).<\/p>\n<p>It\u2019s an exhausting process, so it\u2019s only fair that companies acknowledge the hard work the applicant puts in, right?<\/p>\n<p>Unfortunately, this rarely happens. A staggering 73% of candidates receive no confirmation at all after sending off their application. From an HR and line manager perspective, it\u2019s easy to understand why. There are only so many hours in a day, and reaching out to unsuccessful candidates may not feel like the best use of time.<\/p>\n<p>But why does it matter? Why is the candidate experience so important?<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-34683\" src=\"https:\/\/i0.wp.com\/cezannehr.com\/wp-content\/uploads\/2018\/09\/IMprove-recruitment-resized.png?resize=660%2C371&#038;ssl=1\" alt=\"Two women talking over paperwork\" width=\"660\" height=\"371\" srcset=\"https:\/\/i0.wp.com\/cezannehr.com\/wp-content\/uploads\/2018\/09\/IMprove-recruitment-resized.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/cezannehr.com\/wp-content\/uploads\/2018\/09\/IMprove-recruitment-resized.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/cezannehr.com\/wp-content\/uploads\/2018\/09\/IMprove-recruitment-resized.png?resize=208%2C117&amp;ssl=1 208w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>Well, for starters, with the <span style=\"color: #3399cc;\"><a style=\"color: #3399cc;\" href=\"https:\/\/www.theguardian.com\/money\/2018\/sep\/11\/unexpected-rise-uk-pay-growth-jobless-total-40-year-low\" target=\"_blank\" rel=\"noopener noreferrer\">latest figures<\/a><\/span> showing UK unemployment at its lowest in 40 years, good candidates always have plenty of job options. They won\u2019t accept a role just because you\u2019ve offered it to them, especially if they\u2019ve had a bad experience along the way \u2013 or read about others that have.<\/p>\n<p>Candidates often share their experiences online, whether that\u2019s on social media, or on sites like Glassdoor, and most applicants will do their research before applying for a job. If you don\u2019t want to fall at the first hurdle, it\u2019s vital your company appears positively on these platforms. In your applicant\u2019s mind, bad candidate experience often equals bad place to work, and they\u2019ll most likely turn down the offer, stand you up if something better comes up (see our research <span style=\"color: #3399cc;\"><a style=\"color: #3399cc;\" href=\"\/?p=34189\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/span>), or not even apply to you in the first place.<\/p>\n<p>It may also be the case that unsuccessful candidates could become customers or partners in the future. According to The Talent Board\u2019s survey of 45,000 job applicants, 40% of those whose recruitment experience was positive would buy more of the goods or services of the company, even if they weren\u2019t hired.<\/p>\n<p>Here\u2019s five ways you can achieve a top candidate experience, and how Cezanne HR\u2019s Cloud HR software suite can help.<\/p>\n<h3>Communicate at every stage of the recruitment process<\/h3>\n<p>In the early stages, a successful candidate experience often comes down to good communication. You know just how uncomfortable you feel about a supplier who fails to get back to your enquiry quickly. Candidates feel the same. It makes sense to acknowledge all applications quickly, even the ones that are clearly speculative and not a good fit; and to try to keep messages personal (especially post interview). Once selection has started, ensure prospective employees are kept up-to-date with where they are in the process, otherwise, you may find they\u2019ve given up on you and gone elsewhere.<\/p>\n<p>If you are managing more than a handful of applications each week, this can easily become and administrative nightmare. Which is why it\u2019s no surprise that the best HR system come with built-in tools that help. For example, Cezanne HR\u2019s in-recruiting module helps simplify this communication between applicant and recruiter. Once you\u2019ve identified suitable candidates, you can easily confirm interviews by selecting the appropriate interview type, the people involved, date and time and trigger confirmation emails with the relevant information. Job offers, or emails to unsuccessful candidates, are also easy to manage, and a record is kept of what was sent and when, so you can check the applicant history at any time.<\/p>\n<h3>Make the most of the internet<\/h3>\n<p>Dedicated careers pages on your website, and social media are both a great way of engaging candidates early in the process \u2013 and helping them understand exactly how your recruitment processes work. <span style=\"color: #3399cc;\"><a style=\"color: #3399cc;\" href=\"https:\/\/www.ibm.com\/blogs\/watson-talent\/2018\/05\/candidate-experience-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insight from academics<\/a><\/span> suggests that anxiety and perception of unfairness are more likely to trigger a negative \u2013 or positive \u2013 reaction to your company than the actual interview process itself, so use your website to reassure and keep your social sites updated with blogs, photos, videos, or whatever works best to help potential applicants understand how your recruitment process works, and why you are a great company to work for.<\/p>\n<p>And why not use social media to advertise vacancies in the first place? The Cezanne HR In-recruiting module allows you to publish vacancies to your company\u2019s website, social media channels and, leading job boards, like Indeed, Glassdoor and Monster, for free. It\u2019s an easy way to reach a wide audience without spending a penny more than you need to.<\/p>\n<h3>Prepare for the interview<\/h3>\n<p>I\u2019ve had my fair share of interviews, and experienced how they can negatively effect your perception of a company if they\u2019re done badly.<\/p>\n<p>Of course, interviewing isn\u2019t easy, and many managers won\u2019t have had much practice. One-to-one coaching or workshops on interview techniques can help and with Cezanne HR, it\u2019s easy to collaborate with colleagues to create an online library of supporting materials, such as sample questions to ask, what to avoid (especially in a legal context), and the details of career and development opportunities that might be available for interviewers to call on.<\/p>\n<p>Centralised interview diaries and automatic email reminders about upcoming appointments help ensure interviewers don\u2019t leave essential preparation to the last moment. And, it\u2019s also essential that interviewers can easily access CVs, specific notes about the candidate; such as the results of pre-application surveys, telephone interviews or assessment.<\/p>\n<h3>Learn from your candidates<\/h3>\n<p>You can only improve what you measure, so if the candidate experience is important to you, why not put together a simple survey? It\u2019s a great way of getting useful insights into the hiring process. See what your applicants have to say, take the feedback on board and tweak your recruitment process accordingly. The data you get could be valuable in improving your candidate experience in the future and may highlight issues you hadn\u2019t even realised were there.<\/p>\n<p>(TIP: Wait a month before sending out the survey. If I received an email asking me to fill out a survey just after being rejected from a job, I probably wouldn\u2019t be completely fair in my responses. Best to let the dust settle before you ask them about their experience!)<\/p>\n<h3>Delete the job post as soon as the vacancy&#8217;s filled<\/h3>\n<p>Imagine spending hours crafting a cover letter for your dream job to find out after submission that the role\u2019s already been filled, or applications closed. I\u2019ve been there, and I\u2019m sure I\u2019m not the only one who finds it incredibly frustrating. Delete your vacancy posts as soon as they\u2019re no longer needed, so you don\u2019t waste anybody\u2019s time. With Cezanne HR you can automatically publish, and remove the vacancies you\u2019ve created using specified dates, and extending expiry dates is simple too, so there\u2019s one less thing for you to have to worry about.<\/p>\n<p>Obviously, there is much more to creating a great candidate experience than technology. Fortunately, we are a long way from having AI make recruiting decisions for us \u2013 or for candidates! However, having the right HR system in place can make a huge difference, freeing up your time to focus on the interventions that really matter.<\/p>\n<p>Do you have any practical examples of steps you\u2019ve taken to improve the candidate experience? What did you change, how easy was it to implement? Which changes did you find most effective?<\/p>\n<p>Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a recent graduate, I\u2019m no stranger to the process of job hunting. Scrolling endlessly through online job boards, spending hours writing cover letters and CVs, tailoring them to each individual job spec and then spell checking again and again [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":34686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1602,1748],"tags":[2608],"class_list":{"0":"post-43399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general-hr-pt","8":"category-recruitment-pt","9":"tag-recruitment-pt","10":"cz_entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Easy ways to improve recruitment (and why you need to care) - Cezanne HR<\/title>\n<meta name=\"description\" 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